BuildTown Works Co.
Professional websites, smart systems, and custom software for small businesses. Priced like a consultant, delivered like a builder.
Package Overview
| Package | Best for | Suggested price |
|---|
| Blueprint | Something isn’t working, but you don’t know what to fix | $750 |
| Refresh | A basically sound website that needs targeted improvements | Starting at $1,750 |
| Renovation | A dated or ineffective website that needs rebuilding | Starting at $4,500 |
| System Build | A repetitive business process that should be digitized | Starting at $4,000 |
| Custom Build | A portal, dashboard, membership system, or custom app | Starting at $10,000 |
| BuildCare | Ongoing maintenance, improvements, and technical support | $149–$749/month |
These prices are intentionally below many established agency rates while still treating you like a professional software consultant.
Package Details
Blueprint
$750A business that knows something isn’t working but doesn’t know what to fix.
Find out what to build before spending money building it. Best for a business that has a website, scattered tools, and several ideas—but no clear plan.
Includes
- ✓60–90 minute business discovery session
- ✓Website review on desktop and mobile
- ✓Customer journey review
- ✓Navigation and usability assessment
- ✓Calls-to-action and lead-capture review
- ✓Forms, booking, payment, and communication review
- ✓Basic accessibility, SEO, and performance observations
- ✓Review of current tools and manual processes
- ✓Identification of automation and practical AI opportunities
- ✓Prioritized recommendations
- ✓60-minute findings presentation
- ✓Written Digital Blueprint
- The final roadmap separates recommendations into Repair Now, Improve Next, and Build Later.
- $375 of the Blueprint fee is credited toward a Renovation, System Build, or Custom Build started within 30 days.
- For larger software projects, an expanded Solution Blueprint is available for $1,500–$3,000.
Refresh
Starting at $1,750A basically sound website that needs targeted improvements.
Improve the website you already have. Best for businesses with a functioning website that needs better organization, updated content, or a more professional appearance.
Includes
- ✓Updates to as many as five existing pages
- ✓Mobile-layout improvements
- ✓Navigation cleanup
- ✓Calls-to-action improvements
- ✓Text and image replacement
- ✓One contact, inquiry, or registration form
- ✓Basic on-page SEO updates
- ✓Social media and contact integrations
- ✓Analytics verification or setup
- ✓Two revision rounds
- ✓Recorded owner walkthrough
- ✓14 days of post-launch support
Not included
- —Moving to a different website platform
- —Complete visual rebranding
- —Full-site copywriting
- —E-commerce
- —Custom databases or user accounts
- —More than minor structural changes
Suggested add-ons
- Additional page$200–$350
- Copywriting$150–$300 per page
- Booking integration$350+
- Email signup and automation$350+
- Basic e-commerce setup$1,500+
- Additional revision round$250
- A Refresh needs a firm ceiling. If you are replacing most pages or changing the site structure, it has become a Renovation.
Renovation
Starting at $4,500A dated or ineffective website that needs rebuilding.
Rebuild the business’s digital front door. Best for a website that is outdated, difficult to navigate, inconsistent, or no longer represents the business.
Includes
- ✓Blueprint-level discovery
- ✓Website strategy and sitemap
- ✓Complete design and rebuild
- ✓Up to seven primary pages
- ✓Mobile-responsive design
- ✓Content organization and migration
- ✓Contact or lead-generation forms
- ✓Basic SEO foundations
- ✓Analytics setup
- ✓Social media integration
- ✓Basic accessibility review
- ✓Domain and launch assistance
- ✓Two revision rounds
- ✓Owner training
- ✓30 days of BuildCare Essential
- 5-page service-business website: $4,500–$6,000
- 7–12 pages with booking or several forms: $6,000–$9,000
- Membership, e-commerce, or substantial integrations: $8,000–$15,000+
- This package creates a public-facing website. Once you add logins, stored customer information, roles, and an admin dashboard, you’re moving toward Custom Build territory.
System Build
Starting at $4,000A repetitive business process that should be digitized or automated.
Replace manual work with a smarter system. This package solves one focused operational problem.
Includes
- ✓Process-discovery meeting
- ✓Current and future workflow map
- ✓Tool and integration recommendations
- ✓Configuration or development
- ✓Testing
- ✓Documentation
- ✓Staff training
- ✓30 days of post-launch support
- Focused — form, notifications, and one simple automation: $4,000–$6,000
- Connected — several steps or two connected platforms: $6,000–$10,000
- Advanced — multiple roles, conditional logic, or reporting: $10,000–$18,000
- The key phrase is one defined business system. If the client keeps adding “and then it could also…,” congratulations: you have discovered a Custom Build.
Custom Build
Starting at $10,000A portal, dashboard, membership system, or custom application.
Purpose-built software for the way the business operates. Best for businesses needing a client portal, membership platform, administrative dashboard, or specialized application.
Includes
- ✓Requirements and user-flow planning
- ✓Responsive web application
- ✓Secure user login
- ✓Defined user roles
- ✓Database design
- ✓Customer or member profiles
- ✓One primary business workflow
- ✓Administrative dashboard
- ✓Basic reporting
- ✓Email notifications
- ✓Deployment and launch
- ✓Documentation and administrator training
- ✓60 days of BuildCare Systems
- Small internal tool or dashboard: $10,000–$15,000
- Focused customer or member portal: $15,000–$25,000
- Multi-role operational platform: $25,000–$50,000+
- Native iPhone and Android applications should be estimated separately. “Custom Build” can initially mean responsive web applications that work well on phones.
BuildCare
Ongoing maintenance, improvements, and technical support. Additional development is billed at $125/hour.
BuildCare Essential
$149/monthA basic business website.
- ✓Website availability monitoring
- ✓Routine platform and dependency checks
- ✓Form-functionality checks
- ✓Monthly backup verification, where supported
- ✓Up to 30 minutes of minor content updates
- ✓Standard email support
- ✓Quarterly website health summary
BuildCare Growth
$349/monthAn actively managed website.
- ✓Everything in Essential
- ✓Up to two hours of updates or improvements
- ✓Monthly analytics snapshot
- ✓Priority scheduling
- ✓Landing-page, form, or workflow adjustments
- ✓Quarterly strategy check-in
BuildCare Systems
$749/monthA custom application or automated business system.
- ✓Application and integration monitoring
- ✓Routine maintenance and dependency updates
- ✓Backup verification
- ✓Up to four hours of development or support
- ✓Monthly system review
- ✓Priority support
- ✓Quarterly improvement planning
Unused hours do not roll over indefinitely — they may roll for one month at most. Hosting, domains, email platforms, third-party applications, API usage, payment-processing fees, and premium software subscriptions are billed separately.
Pricing Rules
- 1Projects under $10,000: 50% deposit, 50% before launch
- 2Projects over $10,000: 40% deposit, 30% after approved prototype, 30% before launch
- 3Two revision rounds unless otherwise specified
- 4One designated client decision-maker
- 5Client delays adjust the delivery timeline
- 6Work outside the written scope requires a change order
- 7BuildCare covers maintenance—not unlimited new development
- 8Rush work carries a 25% premium
- 9Standard consulting/development rate: $125/hour
Ready to start building?
Tell us what you’re working on. We’ll recommend the right package and next steps.